https://www.emmagriffinwrites.co.uk/my-blog daily 0.75 2026-04-20 https://www.emmagriffinwrites.co.uk/my-blog/case-study-hook-strategy-march-and-bloom-jen-curulli monthly 0.5 2026-04-20 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/60208511-1598-46b8-8d25-7b3c72eaff56/March+and+Bloom+website+messaging+homepage+headline+by+Emma+Griffin+Writes+copywriter.png Blog - Case Study: When Your Business Has Evolved, But Your Website Copy Hasn’t - Make it stand out WORK COMPLETED: The Real Thing Website Copy + Hook Strategy https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/f9596e6e-24be-4ceb-9dfa-63ea4c3fc3ee/FireShot+Capture+512+-+March+and+Bloom+-+www.marchandbloom.com.jpg Blog - Case Study: When Your Business Has Evolved, But Your Website Copy Hasn’t - Make it stand out Jen’s Homepage copy before Hook Strategy. While the design work was strong, the messaging hadn’t fully caught up with the direction her business was heading. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/b7d46bef-c1fe-4ca1-aa1b-e19ec10ac7cd/FireShot+Capture+536+-+March+and+Bloom+-+www.marchandbloom.com.jpg Blog - Case Study: When Your Business Has Evolved, But Your Website Copy Hasn’t - Make it stand out Jen’s Homepage copy after Hook Strategy. Isn’t she cute?! https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/dde5fe46-38d8-46f0-8fd4-063d0c683a7a/march+and+bloom+service+page+statement.png Blog - Case Study: When Your Business Has Evolved, But Your Website Copy Hasn’t - Finding the hook: Consciously Different As we worked through Jen’s Hook Strategy, a clear idea kept resurfacing. Her work sits outside the sea of trend-chasing branding that fills Instagram feeds. It’s rooted in strategy but fed by Jen’s innate empathy, allowing her to design not just for how a brand will look, but where it will live, out in the wild. Businesses with something meaningful to say — often with a social conscience — who want their brand to reflect that depth. Eventually, that thinking crystallised into the core hook for her brand: Consciously Different. A phrase that works on two levels. First, it reflects the way Jen approaches design itself: carefully considered work that stands apart from what’s already out there. But it also speaks to the kind of clients she works with: thoughtful, values-led businesses who want their brand to do more than simply blend into the background. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/98e4ce41-ad6c-4c19-ae31-1ebc0d64bc28/march+and+bloom+homepage+copy+in+red+and+white.png Blog - Case Study: When Your Business Has Evolved, But Your Website Copy Hasn’t - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emmagriffinwrites.co.uk/my-blog/case-study-hook-strategy-get-wildly-free-jo-hooper monthly 0.5 2026-03-11 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/af4833b2-5afb-4bae-95f5-dd27218d4bf4/get+wildy+free+homepage+headline+emma+griffin+writes+hook+homepage+website+copywriting+package.png Blog - Case study: Finding The Thing Jo Just Had To Say - Make it stand out WORK COMPLETED: Hook Strategy + Homepage SEO website copywriting https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/b6a9116e-f96e-46c7-b42c-08666ab0416f/Emma+Griffin+Writes+Hook+Strategy+front+page+for+Get+Wildly+Free.png Blog - Case study: Finding The Thing Jo Just Had To Say - Jo chose my Hook + Homepage package, opting for a deeper tone-of-voice add on so we could really get clear on her language (which was already very distinctive). Over eight weeks, I went deep into her business, joking that I would be stalking her online presence harder than anyone ever had before. And, by god, I did. Her offers. Her clients. Her language. Her beliefs about work, time and money. The threads she kept returning to without always realising it. And the places where her message was already hiding – usually a few paragraphs down. I stalked it all, even taking a look at which phrases performed best for her on social media. We worked collaboratively throughout and our IG voicenotes became a fun little part of both our days. I shared the strategy as it was forming so we could steer it together, then brought everything into a full first draft. Whatever it is, the way you tell your story online can make all the difference. The moment of crystallisation came when we finally named the crux of the thing Jo was trying to say: Stop wasting your life working all the time! 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