https://www.emmagriffinwrites.co.uk/copywriter-blog daily 0.75 2026-10-01 https://www.emmagriffinwrites.co.uk/copywriter-blog/copywriting-transformation-tube-advert monthly 0.5 2026-10-01 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/7f82ec81-510c-4307-9378-76fcef8f0417/Zoho+CRM+tube+ad.jpg Blog - 10-minute task: can I transform this tube ad from meh to memorable? - Make it stand out First, let's discuss the one-liner they've chosen to explain who they are: “The CRM with game-changing value.” What in the word salad does that even say? NOTHING. Nothing about the consumer, the product, the result, the benefit or – if all else fails – even something witty to make us smile on the platform. “Game-changing” and “value” have to be the two most meaningless words in the marketing lexicon. So they really excelled themselves by using both in one sentence. Also… WHAT VALUE???? Not a single person in this world wakes up one day and goes on the hunt for game-changing value to improve their business. They might wake up stressed about the day’s impending admin, wishing they had a way to keep track of leads, so they can stop chasing down invoices, proposals and email threads before 10am. Or perhaps a system that stops them losing client documents in the abyss of their Downloads folder. But never, ever, value. Don't worry, though. “Value” is only used a total of three times across this ad's wordy real estate. Not only is it in the one-liner that's supposed to position the brand and grab attention, it's also *cries* in the headline!!!!!???? And being grabbed by some sort of arcade-style claw in the visuals (yet another cardinal sin of copy and design: don't simply show what you're saying when you've just said the same thing you're showing?!) Dear reader, I weep. And don't get me started on the acronyms. To know what “CRM” means, you first need to use a CRM system in your business or know that you need CRM in your business. (It means Customer Relationship Management, btw.) So, using the acronym already cuts out a huge proportion of your potential customer base, many of whom will be desperately in need of “something to organise and manage their customers so they don't lose track of them throughout their consumer lifecycle”... but won't know that's what the fck CRM is or does. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1790866722521-J2D8K8FWAKFW3YKBXKZE/1.png Blog - 10-minute task: can I transform this tube ad from meh to memorable? https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1790866722560-8HJXUBWJ0TSAL6E2IBK8/2.png Blog - 10-minute task: can I transform this tube ad from meh to memorable? https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1790866724537-MP9PRJ7F9DLM67TVRKGR/3.png Blog - 10-minute task: can I transform this tube ad from meh to memorable? https://www.emmagriffinwrites.co.uk/copywriter-blog/life-coach-website-copywriting-transformation monthly 0.5 2026-09-17 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/b086e09b-7fc9-40a2-99bb-cc73c388947e/HOMEPAGE+BEFORE+AND+AFTEROnline+life+and+wellbeing+coaching_+Cheltenham%2C+Cotswolds%2C+Gloucester_+-+www.letsgetbacktoyou.co.uk.jpg Blog - Website before and after: Go BTS of a life coach website copywriting transformation - Make it stand out Amy’s Homepage before the session https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/69f6e251-b135-41cf-86ad-8f806e330f75/HOMEPAGE+BEFORE+AND+AFTER+-+Online+life+and+wellbeing+coaching_+Cheltenham%2C+Cotswolds%2C+Gloucester_+-+www.letsgetbacktoyou.co.uk.jpg Blog - Website before and after: Go BTS of a life coach website copywriting transformation - Make it stand out Amy’s homepage copy after the session https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/b367854e-1600-431e-a49b-0ed4174c3774/Online+life+and+wellbeing+coaching+in+Cheltenham%2C+Cotswolds%2C+Gloucest_+-+www.letsgetbacktoyou.co.uk.jpg Blog - Website before and after: Go BTS of a life coach website copywriting transformation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/fc782b58-5156-4e0a-8878-1677236d0056/Copy+Clinic+life+coach+website+copywriting+transformation+example.png Blog - Website before and after: Go BTS of a life coach website copywriting transformation - Make it stand out (If you’ve ever wondered how a Copy Clinic works, here’s a little screenshot of a working document. My comments are along the side and my edits are in green.) https://www.emmagriffinwrites.co.uk/copywriter-blog/how-to-explain-what-you-do monthly 0.5 2026-08-12 https://www.emmagriffinwrites.co.uk/copywriter-blog/psychology-of-buying monthly 0.5 2026-06-03 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/335b724d-6b12-4eca-b82c-dcc4eedfd68d/bridget-jones-big-pants.png Blog - The Psychology of Buying: Why Messaging Is The Underrated MVP Of Sales - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emmagriffinwrites.co.uk/copywriter-blog/7-lessons-as-an-experienced-copy-strategist monthly 0.5 2026-05-21 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/52c26470-5e09-48f2-89d6-0f069dbb9fe0/EmmaGriffinWrites_BeckyWoodCreative-29.jpg Blog - 7 Lessons in 7 years (as a Messaging and Copy Strategist) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emmagriffinwrites.co.uk/copywriter-blog/how-to-get-your-website-messaging-right monthly 0.5 2026-05-21 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258555525-K0YFCG5DT56EJI9Z5Y4O/Nail+Your+Key+Brand+Messaging_Emma+Griffin+Writes_10.png Blog - How to Get Your Website Messaging Right (Without Sounding Like Everyone Else) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258555530-IDEGAG25901O6U9JDZ2P/Nail+Your+Key+Brand+Messaging_Emma+Griffin+Writes_09.jpg Blog - How to Get Your Website Messaging Right (Without Sounding Like Everyone Else) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/3090ac3b-c6cb-4679-bb36-905bae9d2773/Nail+Your+Key+Brand+Messaging_Emma+Griffin+Writes_08.png Blog - How to Get Your Website Messaging Right (Without Sounding Like Everyone Else) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emmagriffinwrites.co.uk/copywriter-blog/how-to-write-sales-copy-your-dream-clients-will-love monthly 0.5 2026-05-21 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258555505-LTFYBYLU155CNNULOZKG/Website+Copy+Guide_Emma+Griffin+Writes_02.png Blog - How To Write Sales Copy Your Dream Clients Will Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/8e1616e3-bba6-4de0-b101-992cfbe975a0/Emma+Griffin+Writes_Website+Copy_06.png Blog - How To Write Sales Copy Your Dream Clients Will Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258555513-RZNY644OCVFHIM1373SL/Website+Copy+Guide_Emma+Griffin+Writes_05.jpeg Blog - How To Write Sales Copy Your Dream Clients Will Love - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emmagriffinwrites.co.uk/copywriter-blog/website-rebrand-case-study-graphic-designer monthly 0.5 2026-09-16 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/60208511-1598-46b8-8d25-7b3c72eaff56/March+and+Bloom+website+messaging+homepage+headline+by+Emma+Griffin+Writes+copywriter.png Blog - Case Study: When Your Business Has Evolved, But Your Website Copy Hasn’t - Make it stand out WORK COMPLETED: The Real Thing Website Copy + Hook Strategy https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/f9596e6e-24be-4ceb-9dfa-63ea4c3fc3ee/FireShot+Capture+512+-+March+and+Bloom+-+www.marchandbloom.com.jpg Blog - Case Study: When Your Business Has Evolved, But Your Website Copy Hasn’t - Make it stand out Jen’s Homepage copy before Hook Strategy. While the design work was strong, the messaging hadn’t fully caught up with the direction her business was heading. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/b7d46bef-c1fe-4ca1-aa1b-e19ec10ac7cd/FireShot+Capture+536+-+March+and+Bloom+-+www.marchandbloom.com.jpg Blog - Case Study: When Your Business Has Evolved, But Your Website Copy Hasn’t - Make it stand out Jen’s Homepage copy after Hook Strategy. Isn’t she cute?! https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/dde5fe46-38d8-46f0-8fd4-063d0c683a7a/march+and+bloom+service+page+statement.png Blog - Case Study: When Your Business Has Evolved, But Your Website Copy Hasn’t - Finding the hook: Consciously Different As we worked through Jen’s Hook Strategy, a clear idea kept resurfacing. Her work sits outside the sea of trend-chasing branding that fills Instagram feeds. It’s rooted in strategy but fed by Jen’s innate empathy, allowing her to design not just for how a brand will look, but where it will live, out in the wild. Businesses with something meaningful to say — often with a social conscience — who want their brand to reflect that depth. Eventually, that thinking crystallised into the core hook for her brand: Consciously Different. A phrase that works on two levels. First, it reflects the way Jen approaches design itself: carefully considered work that stands apart from what’s already out there. But it also speaks to the kind of clients she works with: thoughtful, values-led businesses who want their brand to do more than simply blend into the background. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/98e4ce41-ad6c-4c19-ae31-1ebc0d64bc28/march+and+bloom+homepage+copy+in+red+and+white.png Blog - Case Study: When Your Business Has Evolved, But Your Website Copy Hasn’t - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emmagriffinwrites.co.uk/copywriter-blog/copywriting-for-coaches-case-study-jo-hooper monthly 0.5 2026-09-17 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/af4833b2-5afb-4bae-95f5-dd27218d4bf4/get+wildy+free+homepage+headline+emma+griffin+writes+hook+homepage+website+copywriting+package.png Blog - Case study: Finding The Thing Jo Just Had To Say - Make it stand out WORK COMPLETED: Hook Strategy + Homepage SEO website copywriting https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/b6a9116e-f96e-46c7-b42c-08666ab0416f/Emma+Griffin+Writes+Hook+Strategy+front+page+for+Get+Wildly+Free.png Blog - Case study: Finding The Thing Jo Just Had To Say - Jo chose my Hook + Homepage package, opting for a deeper tone-of-voice add on so we could really get clear on her language (which was already very distinctive). Over eight weeks, I went deep into her business, joking that I would be stalking her online presence harder than anyone ever had before. And, by god, I did. Her offers. Her clients. Her language. Her beliefs about work, time and money. The threads she kept returning to without always realising it. And the places where her message was already hiding – usually a few paragraphs down. I stalked it all, even taking a look at which phrases performed best for her on social media. We worked collaboratively throughout and our IG voicenotes became a fun little part of both our days. I shared the strategy as it was forming so we could steer it together, then brought everything into a full first draft. Whatever it is, the way you tell your story online can make all the difference. The moment of crystallisation came when we finally named the crux of the thing Jo was trying to say: Stop wasting your life working all the time! And once we had THAT, the main hook made itself visible: she was giving people the Work Wake-Up Call no other coach would give. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/70189642-d5ce-4c64-bf29-c709a391e74c/the+get+wildly+free+manifesto+by+emma+griffin+writes+copywriter+and+messaging+strategist.png Blog - Case study: Finding The Thing Jo Just Had To Say - Make it stand out Jo’s YOLO business manifesto https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/7f12f6f7-8e4d-4d62-acff-25526e990e31/stop+being+obsessed+with+your+business+and+start+being+obsessed+with+your+life+Jo+Hooper+Emma+Griffin+writes+messaging+and+hook+strategy.png Blog - Case study: Finding The Thing Jo Just Had To Say - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emmagriffinwrites.co.uk/copywriter-blog/writing-hooks-vs-ai-slop monthly 0.5 2026-05-21 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/4eaf1836-7f5f-4710-bd2a-1063d4b197d2/a+hook+isn%27t+just+for+instagram Blog - A hook isn't just for Instagram - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emmagriffinwrites.co.uk/copywriter-blog/website-copywriting-case-study-hannah-spicer-consulting monthly 0.5 2026-05-15 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/41e59b4e-1937-4cfe-a450-b0c549059d49/Hannah+Spicer+website+copywriting+client+Emma+Griffin+Writes+case+study.png Blog - From the archives: Taking Hannah Spicer’s messaging from freelancer vibes to agency-owner authority - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/4b50e81b-aca8-4cda-abf1-52cc5e452cd4/Hannah+Spicer+website+copy+for+services+page+by+Emma+Griffin+Writes815.png Blog - From the archives: Taking Hannah Spicer’s messaging from freelancer vibes to agency-owner authority - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/d75e97b2-5cdb-4a8b-95c0-e4615de3d635/Webite+copywriting+by+Emma+Griffin+Writes+for+Hannah+Spicer+Consultingpng Blog - From the archives: Taking Hannah Spicer’s messaging from freelancer vibes to agency-owner authority - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emmagriffinwrites.co.uk/copywriter-blog/meet-the-expertise-trap monthly 0.5 2026-05-15 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/7c0aa72a-69ea-40d0-9d1f-879c5fade9d0/shutterstock_357558224.jpg Blog - You probably know too much to be an effective marketer for your business. Meet the Expertise Trap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emmagriffinwrites.co.uk/copywriter-blog/you-got-forleo-ed-now-what monthly 0.5 2026-05-15 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/2b566d22-d430-4e69-8db1-957e022f60e1/dani-c-RPkQ28PEZ3E-unsplash.jpg Blog - You got Forleo-ed. Now what? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emmagriffinwrites.co.uk/copywriter-blog/2024/2/20/budget-friendly-artist-date-ideas-the-artists-way-k5w66 monthly 0.5 2026-05-15 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/0f7892d9-87cf-4548-89cb-bf86870dd77d/IMG_1280.jpg Blog - Artist Date Ideas You'll Love, Even If You're On A Budget - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258555493-5042GTM3MQXFCE9TPAAJ/Emma+Griffin-0881.jpg Blog - Artist Date Ideas You'll Love, Even If You're On A Budget - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258555496-SG16RW66LMSYF2MDVW4J/Emma+Griffin-0251.jpg Blog - Artist Date Ideas You'll Love, Even If You're On A Budget - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1a9002be-29df-4164-a87f-9ec89d0499a0/IMG_0930.jpg Blog - Artist Date Ideas You'll Love, Even If You're On A Budget - Make it stand out Fresh flower art, made with some inexpensive frames bought online and even more inexpensive flowers picked outside. https://www.emmagriffinwrites.co.uk/copywriter-blog/6-step-formula-about-me-about-us-page-jtede monthly 0.5 2026-05-14 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/85c67a6e-71ef-426c-b71c-f98f14669c46/shutterstock_2293899579.jpg Blog - My 6-step formula for a killer About Me or About Us page https://www.emmagriffinwrites.co.uk/copywriter-blog/why-tone-of-voice-matters-sjc2n monthly 0.5 2026-05-21 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258555622-6HP6JA7F95ZT6XWCHOU0/download.jpeg Blog - Why tone of voice matters Photo by Adam Jang on Unsplash https://www.emmagriffinwrites.co.uk/copywriter-blog/category/Copywriting+Tips monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/Key+brand+messaging monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/copywriting+tips monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/brand+messaging monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/branding monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/conversion+copywriting monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/branding+copy monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/Tone+of+Voice monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/website+copy+guide monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/copywriting monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/website+copy+that+converts monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/website+copy monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/copywriter monthly 0.5 https://www.emmagriffinwrites.co.uk/copywriter-blog/tag/website+copywriter monthly 0.5 https://www.emmagriffinwrites.co.uk/confirmation-copy-that-feels-good daily 0.75 2025-05-07 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258567841-6NCSTCTKKMKS56XZCQOX/emma_griffin_coming_soon.jpg Confirmation - Copy that feels good https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258567851-4JX3UI0P0Z9W05563K78/EmmaGriffinWrites_BeckyWoodCreative-38.jpg Confirmation - Copy that feels good https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258567851-4JX3UI0P0Z9W05563K78/EmmaGriffinWrites_BeckyWoodCreative-38.jpg https://www.emmagriffinwrites.co.uk/opt-out-confirmation-wysr daily 0.75 2025-08-25 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258570116-FEF5QU3O6BGMFM4MWKZE/EmmaGriffinWrites_BeckyWoodCreative-46.jpg Opt Out WYSR launch https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258570116-FEF5QU3O6BGMFM4MWKZE/EmmaGriffinWrites_BeckyWoodCreative-46.jpg https://www.emmagriffinwrites.co.uk/podcasts-with-emma-griffin-writes daily 0.75 2026-05-15 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258593813-V8U4M2UCIYBWS4Z3OZ0L/1200x1200bf-60.jpg Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258593818-OGC7KNUESVGO0N8DBN8O/Nicole+Higgins-Start-scale-succeed-with-emma-griffin-podcast.png Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258593822-Y9VXO12IYKENI68LJPRW/The+social+Self+Podcast+with+Cassie+Widders+%26+Emma+Griffin Media https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258593826-NDV0BI9PI8B5RVLYCPZG/the+inner+work+conversation+podcast+with+Emma+Griffin Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258593839-KHXBYEY7B2RONRFGNTDS/She+is+AWESOMe+Ceylan+Boyce+%26+Emma+griffin+Writes+Podcast.jpg Media https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258593835-QG76UYJHCI51A30UOCDU/The+retail+social+experience+with+Emma+Griffin+Writes.jpeg Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.emmagriffinwrites.co.uk/copywriting-examples daily 0.75 2026-08-04 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/f8bb19f5-0b20-4416-92b1-1fdd680f885d/RoseLace-Rust.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1a4f1853-7cd4-4ac3-ab2e-568ccea55900/hand-drawn-Botanical-illustration.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/60208511-1598-46b8-8d25-7b3c72eaff56/March+and+Bloom+website+messaging+homepage+headline+by+Emma+Griffin+Writes+copywriter.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/d8862cce-eeee-49a8-8705-ca8c63fa9ee4/riweb+homepage+messaging+by+emma+griffin.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/70189642-d5ce-4c64-bf29-c709a391e74c/the+get+wildly+free+manifesto+by+emma+griffin+writes+copywriter+and+messaging+strategist.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258566205-FABR95XRTDZP9LBWF4UA/HOME-+Online+Business+Management+-+Erika+Macauley+-+Integrator+-+erikamacauley.com.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/4e33b4b6-e755-4c87-a464-56b39cb541e4/asureti+homepage+copy.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258568590-9XQD0M4BAPXWRM5TGQNX/Screenshot+2022-03-30+at+10.23.51.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258568594-5CYUFNGQO00GHJHRK8CB/Screenshot+2022-03-30+at+10.26.55.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/63710724-e521-41c8-9360-35f92a159333/Purple-botanical-flower-bouquet.png Portfolio + Testimonials - HOOK STRATEGY Find the words to succinctly explain exactly what you do, without underselling your expertise or diluting your spark. https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/cfede68a-383b-462b-9881-680a42c4e3dd/blue-botanical-illustration.png Portfolio + Testimonials https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/6c8ac187-e7f8-4e21-bc38-59c8a591d275/orange-botanical-flowers-roses.png Portfolio + Testimonials https://video.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/107742bd-8af8-44a4-9938-1c53eef1bed1/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/107742bd-8af8-44a4-9938-1c53eef1bed1/thumbnail Portfolio + Testimonials Cartology Travel homepage copy and design https://www.emmagriffinwrites.co.uk/copywriter-messaging-strategist-uk daily 1.0 2026-07-01 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225337376-36JM1AX4C0NIC32WNXXU/Rectangle+26.jpg Homepage https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225123989-3AGGEWNOKB8XK6YRH6A9/Rectangle+25.jpg Homepage https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225350677-B3YBA0I530Q8W9125BX3/Rectangle+27.jpg Homepage https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225322403-8M32U1NK41JYCCJQCWP7/Rectangle+25.jpg Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/a4a03c4a-f800-414a-aee3-380d49fe762f/Untitled+design.png Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/f4a7d255-996c-4a90-a98b-2e3213234abb/4.png Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/dbdf44ae-a624-4a3d-94d3-ae1d5933cb83/1.png Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/be974c62-3622-4af0-ab71-8b9df4b6570d/11.png Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/7b5d3b97-1b37-4a69-bbc1-69582aaba69b/9.png Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/f1638d8d-a79d-47d3-b8fc-31771d76188d/3.png Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/f62dcf80-25b2-4d7e-92fe-a97027b2e07b/10.png Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/8d03a2b1-8736-4b8b-84b3-504b01b3f2b9/7.png Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/610592f7-66b7-4d92-a104-8d446c42d4cd/Mint-Velvet.jpg Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/4c08daa7-fbfe-4326-8517-22f696e3902b/12.png Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/0040bec1-61f6-4a7f-8b62-8613d45eaee2/5.png Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/bedae707-8e5f-4966-bb64-c9763e313fd6/6.png Homepage https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/6c8ac187-e7f8-4e21-bc38-59c8a591d275/12.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/3edf2985-bc36-4f22-810a-8bd7fa533c91/annie-spratt-gallery-unsplash-emma-griffin-writes-copywriter https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/9db981ca-8d3e-4058-91d1-e7e50a027e33/Emma-Griffin-Writes-shot-by-Becky-Wood-Creative-Homepage.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/f14b9bdd-7e81-459b-8bd8-cf40458c7d43/Emma-Griffin-Copywriting-Client-Justin-Huxter+-Portrait-Photo-Egypt.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/f14b9bdd-7e81-459b-8bd8-cf40458c7d43/Emma-Griffin-Copywriting-Client-Justin-Huxter+-Portrait-Photo-Egypt.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/abaf58f2-9795-4ec7-8ab1-ed70148c51d8/18.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1a4f1853-7cd4-4ac3-ab2e-568ccea55900/14.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/722b9833-e3a9-4eeb-99f6-721ac119c0b3/17.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/d9982cca-5f7b-4448-a238-a195dbeb4276/steve_finlan_400x316.webp https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/d9982cca-5f7b-4448-a238-a195dbeb4276/steve_finlan_400x316.webp https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/abe7e99a-0681-4341-9ae2-967a8405e44f/uk-copywriter-greek-vases-in-cabinet.jpg https://www.emmagriffinwrites.co.uk/contact daily 0.75 2026-05-14 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258585431-C8757JEET5JKTEN8NPL1/White+Arrow+Still.png https://www.emmagriffinwrites.co.uk/website-copywriting-services daily 0.75 2026-07-08 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258585431-C8757JEET5JKTEN8NPL1/White+Arrow+Still.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/82ac4187-b014-41f9-853b-dd22dd30c23c/11.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/6150c35d-eeae-4c73-a658-4d7d56085102/yuliia-kucherenko-L13jjtM7JLM-unsplash.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/4926a0f6-b02f-419e-8d25-1060edc2555e/RoseLace-Plum.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/480ed5db-91cc-4abc-b6e9-130eb997b257/Copy+of+EmmaGriffinWrites_BeckyWoodCreative-53.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/4f997cad-f600-4313-b2db-64275c7f577f/Screenshot+2025-04-07+at+12.31.06.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/4f997cad-f600-4313-b2db-64275c7f577f/Screenshot+2025-04-07+at+12.31.06.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/dfae2ea2-38b4-4c4d-8ad0-b32c92c31c31/annie-spratt-fhZ5dh_edBQ-unsplash.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/6d872569-0848-4c92-bc7a-93379e53efd7/1645686039335.jpeg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/257f6f8c-f455-4ec0-956e-d687451ddaff/Jo-Hooper-prosecco-pink-1024x1536.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/6d872569-0848-4c92-bc7a-93379e53efd7/1645686039335.jpeg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/a44bae33-1553-4cbe-bc9e-86dd08391381/Screenshot+2025-04-07+at+12.24.36.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/a44bae33-1553-4cbe-bc9e-86dd08391381/Screenshot+2025-04-07+at+12.24.36.png https://www.emmagriffinwrites.co.uk/copy-clinic daily 0.75 2025-06-28 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/c8e6ad33-4889-4e45-96d8-2698b63f257d/6.png Copy Clinic https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/ae8108f3-eefc-437b-b08c-c6bc7676689f/7.png Copy Clinic https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/d4a4e2cb-d99e-4573-8caa-f73b7fb10fe7/8.png Copy Clinic https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/49d4bf22-57b5-4406-9991-25593026dae6/Testimonial+slider.png Copy Clinic https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258598686-M89UOYYHKWPLJI14IW9K/EmmaGriffinWrites_BeckyWoodCreative-46.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/a072f8e2-3f56-4995-b102-0deee1f662c7/TigerlilyUpholstery-126.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/45371486-67d4-4e6a-a889-403b73462b21/eugenia-pankiv-P5nD19txL7c-unsplash.jpg https://www.emmagriffinwrites.co.uk/about daily 0.75 2026-07-01 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/49d4bf22-57b5-4406-9991-25593026dae6/Testimonial+slider.png About Your Go-To UK-Based Copywriter & Hook Strategist https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/c8e6ad33-4889-4e45-96d8-2698b63f257d/6.png About Your Go-To UK-Based Copywriter & Hook Strategist https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/ae8108f3-eefc-437b-b08c-c6bc7676689f/7.png About Your Go-To UK-Based Copywriter & Hook Strategist https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/d4a4e2cb-d99e-4573-8caa-f73b7fb10fe7/8.png About Your Go-To UK-Based Copywriter & Hook Strategist https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258594798-D9TSJX8FSGPH0TNIHL0E/Emma-Griffin-Copywriting-consultations.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/7984f3c6-2faf-4fee-9fc0-790be2ee36c6/hanna-balan-S07Fsy8PwLI-unsplash.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/76181630-51a5-4c53-b1e5-7af59796041e/vera+l+linkedin.jpeg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258596358-KELJ5JF6QHB5EQ0UAX4D/EmmaGriffinWrites_BeckyWoodCreative-38.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/e1dde362-9ac2-44ae-95d0-ffa801b392a8/shutterstock_2291718295.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/45371486-67d4-4e6a-a889-403b73462b21/eugenia-pankiv-P5nD19txL7c-unsplash.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/8b41a98c-f6e5-4962-9661-70f58083cb01/woman-rock-climbing-brione https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/cb7a02fe-d2af-466b-9483-3df2caa205ba/blonde-woman-british-blue-cat.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/bd857eee-ebb4-4a78-9ccb-bdc3fdec1f7e/black-and-white-singer https://www.emmagriffinwrites.co.uk/copy-coaching-community daily 0.75 2026-07-14 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/6150c35d-eeae-4c73-a658-4d7d56085102/yuliia-kucherenko-L13jjtM7JLM-unsplash.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/63710724-e521-41c8-9360-35f92a159333/16.png https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/dfae2ea2-38b4-4c4d-8ad0-b32c92c31c31/annie-spratt-fhZ5dh_edBQ-unsplash.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258597160-6NFXXGOSJMSXL6G6UX9X/Emma+Griffin-contact-me.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/11559459-3269-4f27-836c-c8a5d133cb98/copy+community+coaching+review.jpg https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/707ed48c-30fc-458f-99de-9d415fe7de53/really+over+the+moon+.jpg https://www.emmagriffinwrites.co.uk/questions-copywriter-for-small-business daily 0.75 2026-05-20 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/e7e4047f-dfc3-46b6-9655-b550419ae0ba/RoseLace-Plum.jpg https://www.emmagriffinwrites.co.uk/store daily 0.75 2025-07-29 https://www.emmagriffinwrites.co.uk/store/p/homepage-hotseat monthly 0.5 2026-08-30 https://images.squarespace-cdn.com/content/v1/67aafaa8f943936a52de8b65/1739258597160-6NFXXGOSJMSXL6G6UX9X/Emma+Griffin-contact-me.jpg Store - Homepage Hotseat