Stop comparing and get confident. We don’t do blending in over here.
Copy that sounds the same as everyone else is as helpful as a vibrator that’s run out of batteries. Unstimulating, useless and soon to be left languishing in some dark corner.
But how great would it be to own every word of your business story and show up unashamedly as yourself?
❌ No more word-vomiting by the lockers like you’re talking to your school crush.
❌ No more cringing and deflecting when people ask to see your website.
❌ No more parroting your competitors in an effort to fit in.
Only problem is… you didn’t sign up for all this writing shit when you started your business. Turns out it’s pretty hard (if your backspace button could talk, it would be phoning a helpline for overuse).
Get your FREE pre-publish checklist
50-steps to Client-Catnip Website Copy (AKA copy that actually converts)
Thing is, when we show up as ourselves and choose just the right words, we effortlessly attract the right people to work with us.
That is the power of great copy. A Marmite test, if you will.
I get it. Writing for your own business is about as appealing as licking your own armpit.
But with me as your copywriting companion, we’ll magnetise your message so your biz feels irresistible to the people who need it most, and repels the wrong fits.
The result? No more time-wasting discovery calls and lots more fits-like-a-glove clients who seem to literally appear out of thin air as you sleep.
(Spoiler alert—that’s actually all the SEO and client research I’ll do behind the scenes, but it will feeeeel like magic).
You-infused copy, this way…
Educated guess: you’re here because you want refreshingly different, witty, persuasive and customer-centred copy that feels just like what you’re trying to say every time you’re faced with the Blinking Cursor Of Death.
So you can stop churning out lead magnet after lead magnet, posting on IG like your life depends on it and quit that awkward networking group you hate.
(And it wouldn’t be such a bad thing to wake up to a bunch of enquiries in your inbox more often, either, would it?)
It’s time to turn online lurkers into raving fans with copy that speaks their language, magnetises your message and sells your services better than Kim K sells Brazilian Butt Lifts.
That cheapo Upwork copywriter you’ve been eyeballing can’t do that. Neither can AI copywriting tools.
We’ll leave those to your competitors (and see how far that gets them…)
If you want a website that converts browsers to buyers, emails that get opened quicker than your dog slurps peanut butter off the floor (ooops) or sales pages that sell out your next launch…
…I’ll be over here ready to bust out words that work with killer copywriting for small businesses.
Let me tell your story, in precisely your own words—only better.
“I've been booked out for over a year and I attribute a lot of this to having fantastic copy.”
“The copy Emma wrote for my website consistently gets me compliments like, “You write just the way you talk!” and “Your website copy made me instantly know you were right for me”. Which is great, because I didn’t write a damn word of it!
Two years on, it continues to bring me amazing clients who are able to decide right away if I’m the right service provider for them. I know some people in this industry end up having to re-write all their web copy every six months to try to pin down their ideal clients but Emma’s copy has allowed me to make a one-time investment and continue to get ROI for years.”
Oh hi! Have we met?
I’m Emma.
The potty-mouthed word wrestler who owns too many cats and does too much (yet never enough) yoga.
I’ve been behind the metaphorical pen for some of the biggest brand names in the UK *cough* Harrods, *cough* Bloom & Wild, *cough* The White Company *cough* Monica Vinader—sorry, bit of a tickle in my throat there…
…powering up everything from spirited website copy to thought-provoking content strategy with all-killer, no-filler copywriting (and yes, if you’re now singing Sum 41 we can be friends).
And now as the Founder and Lead Copywriter (OK, OK, only copywriter) of Emma Griffin Writes, I bring all that insider knowledge to create sparkly, feels-so-good-you-have-a-little-cry copywriting for small businesses like yours.
I’ve scribbled for…
“The copy Emma wrote made me cry happy tears!”
“She captured the essence of my business perfectly and was able to sell my packages in a way I could only have dreamed of. I think I might be the happiest customer she’s ever had! I’m completely blown away! It’s so completely perfect and you’ve deeply understood and expressed the ethos of ScribbleCreate in every word.”
So what can I get you?
Website copywriting that feels like home, email sequences that start a conversation and launch copy that sky-rockets your impact. Those are my JAM.
I NEED A QUICK & DIRTY WEBSITE UPDATE
Lacking time and/or budget? My Copy Clinic will whip your website copy into shape and get it converting in just 60 minutes of your time. Comprehensive edits from a profesh copywriter with ~10 years’ experience? Snap this one up.
I WANT TO OVERHAUL MY WEBSITE & MESSAGING
Yay! A full rebrand? My FAVE. If you’ve been around the online-biz block a few times, now’s the perfect time to bring your brand to the next level with copywriting that builds your authority and speaks directly to your audience.
I WORK FOR AN ESTABLISHED BRAND - CAN WE HIRE YOU?
I’m available for flexible contracts that allow me to sod off on climbing trips or yoga retreats where WiFi is patchy AF. If you don’t mind that and you’re an established fashion or lifestyle brand, I’d love to support you.
ChatGPT copy that doesn’t sound like hot garbage? It’s not actually too good to be true. After months of fine-tuning, these are the prompts that get the goods.
Not your average email list 🌶🌶🌶
Join hundreds of others getting my copywriting tips to their inbox. These spicy little emails will make you think, make you laugh and make you better at asking for the sale.
“Your emails are 24 fucking carat GOLD every single time.”
“Probably my fav newsletter - always super relatable and fun to read”
“I think your emails are the absolute BEST. I’ve unsubscribed to loads of others, but not yours, oh no!”
“Best email I have read in forever!!!”
