UK COPYWRITER & MESSAGING STRATEGIST

You’re the real deal in your industry. Now you’re ready to show up like it.

It’s time to grab ‘em by the collar and competition-proof your business – with bold, strategic copy that sets you apart and gets the right people knocking.

Once people work with you, they never go anywhere else. So why isn’t the rest of the market getting the memo!?

→ Half the enquiries you get are still a bit… off.

→ You’re struggling to consistently sell out your offers and programmes, despite stretches of time where you’re a content and self-promotion machine.

→ And you still feel like the best-kept secret in your industry. People you’ve known for years are choosing to work with competitors. What gives?

You’re struggling to stand out because something’s missing: an ear-catching, wallet-opening hook for your message. 

Copy with “personality” will only get you so far. You need a point of view – and way of talking about it – that sets you apart.

Enter stage left: a sticky messaging hook that cuts through the noise and makes you the option people not only recognise but reach for.

Those dream clients, projects and partnerships will only come when you start standing out. And right now, you’re likely treading water in a veeeeery saturated niche.

I’ve scribbled for…

READY TO GO FROM GOOD ENOUGH TO “GOOOOOOD LORD I NEED THIS NOW”?

Then you’re ready for the real thing.

I’m Emma. Please step into my office…

…Think of me as the Creative Director of your brand message. 

Distilling what you want to be known for into a potent positioning and sticky, story-led hook strategy that makes sure you never blend in again.

After 10+ years as a copywriter and hook strategist, I can find the story that sells in anything. Trust me, if I can find a new marketing hook for a brand that only sells white stuff season after season, year after year, I can find that sticky marketing message in your business.

“People tell us it’s the best travel website they’ve seen.”

"The feedback we’ve had on the website has been really positive — from clients and travel industry professionals alike. People consistently say it's probably the nicest one they’ve seen. I think that’s because we put a big focus on making it feel like us — we could have just done big, beautiful pictures, but that’s what everyone does. We worked hard on the copy, and it shows.
"Emma was wonderful to work with. The tone of voice guidlines and copy she wrote really captured the brand and the message we wanted to convey. She brought clarity, consistency and a natural, succinct tone of voice to everything we do — from the website to our newsletters. Her process is also super impressive. Everything was clear, collaborative and incredibly well-organised. I wouldn’t hesitate to recommend her, although hopefully she's giving other travel brands the good stuff, but not quite as good as us!”

  • "The feedback we’ve had on the website has been really positive — from clients and travel industry professionals alike. People consistently say it's probably the nicest one they’ve seen. I think that’s because we put a big focus on making it feel like us — we could have just done big, beautiful pictures, but that’s what everyone does. We worked hard on the copy, and it shows.
    "Emma was wonderful to work with. The tone of voice guidlines and copy she wrote really captured the brand and the message we wanted to convey. She brought clarity, consistency and a natural, succinct tone of voice to everything we do — from the website to our newsletters. Her process is also super impressive. Everything was clear, collaborative and incredibly well-organised. I wouldn’t hesitate to recommend her, although hopefully she's giving other travel brands the good stuff, but not quite as good as us!”

Bold messaging that takes your brand from
run-of-the-mill to run and tell everyone

It’s time for copy that’s bold, branded and bankable.

Pick your poison

Done For You

WEBSITE COPYWRITING & HOOK STRATEGY 

A business that sells for you when you’re not in the room starts with potent positioning and a killer hook. This is your story, your style, and your strategy – all served up to you on a silver platter.

DONE WITH YOU

NAIL YOUR MESSAGE AND WRITE A SITE THAT SELLS

Doors are currently closed until mid 2025. 

Learn how to craft an irresistible hook, a sharp differentiation strategy and killer website copy in a voice that’s unmistakably yours. 

DONE ASAP

VIP COPY EDIT CONSULTS

Skip the done-for-you queue and whip your current website copy into shape with comprehensive edits from me. Ready to go in less than 7 days.

"I had no doubts about who I was going to use for my rebrand."

"Emma's words and perception of who I am was right from the get go – and completely me all over. I love the way Emma tunes in to what the essence and spirit of the business is and I love her honesty, sense of humour, fun and passion for what she does. She is top quality, diligent, bright. Her eloquence and ability to translate the heart of the business (as described wordily by me) into a clear picture is brilliant. There was simply no question in my mind as to who I wanted to use for my rebranded website copy."

  • "Emma's words and perception of who I am was right from the get go – and completely me all over. I love the way Emma tunes in to what the essence and spirit of the business is and I love her honesty, sense of humour, fun and passion for what she does. She is top quality, diligent, bright. Her eloquence and ability to translate the heart of the business (as described wordily by me) into a clear picture is brilliant. There was simply no question in my mind as to who I wanted to use for my rebranded website copy.""Emma was wonderful to work with. The tone of voice guidlines and copy she wrote really captured the brand and the message we wanted to convey. She brought clarity, consistency and a natural, succinct tone of voice to everything we do — from the website to our newsletters. Her process is also super impressive. Everything was clear, collaborative and incredibly well-organised. I wouldn’t hesitate to recommend her, although hopefully she's giving other travel brands the good stuff, but not quite as good as us!”

Real recognises Real. When we work together, you’re getting someone with

→ 12 household-name brands on their copywriting + strategy CV

→ 150+ websites under their belt

→ 10+ years in copy and marketing strategy

→ 3 cats standing on their keyboard while they work

Not your average email list 🌶🌶🌶

Join hundreds of others getting my copywriting tips to their inbox. These spicy little emails will make you think, make you laugh and make you better at asking for the sale.

  • “Your emails are 24 fucking carat GOLD every single time.”

  • “Probably my fav newsletter - always super relatable and fun to read”

  • “I think your emails are the absolute BEST. I’ve unsubscribed to loads of others, but not yours, oh no!”

  • “Best email I have read in forever!!!”