Here’s what I’ve learned the hard way — and what I see all the time in other smart, experienced business owners: You can have expertise coming out of your arse, but you’LL STAY invisible until you can clearly show the value of what you do. That means not expecting your work to "speak for itself". It's shy, and it won't. Problem is: the better you are at your craft, the easier it can be to lose touch with what it's like to not understand a thing about it…

10k-month roadmaps. Six-figure masterclasses. Webinars that promise it all. It's seductive by design.

And it happens to the best of us. Especially when we're newer and more vulnerable in the entrepreneurial game.

But what do you focus on once the shine and promise wears off... and in its place you realise it's just a facade of slick FB ads campaigns, VERY large teams and a whole lot of hot air (not to mention a great blowdry)?

Some thoughts on the Online Biz rabbit hole (and what to focus on after you've got clean).