This is kick-em-in-the-feels web copywriting for businesses that may be small in size, but never in dreams, soul or chutzpah.
WEBSITE COPY | EMAIL COPYWRITING | LAUNCH COPY | TONE OF VOICE
WEBSITE COPY | EMAIL COPYWRITING | LAUNCH COPY | TONE OF VOICE
Someone told me you want website copy that gets your dream clients salivating like a dog in heat? Bit weird, but OK. I’ve got you.
I don’t just write. I use strategy, SEO and consumer psychology to craft copy that actually converts. It’s far more than just fluffy storytelling.
Perfect if you:
Tried to do it yourself, thought “eff THIS” and decided life’s too short to feel personally victimised by a blinking cursor.
Have an existing site that you’ve outgrown. Maybe it used to work, but you’ve taken a new direction. Maybe it never worked, and you’re done with paying for a site that does sweet FA. You can be honest, it’s a safe space here.
Are ready to attract clients at that next level. Because the copy that got you to your first financial milestones won’t get you to your next. You want stickier-than-a-fridge-magnet messaging to speak to those ready to invest.
Get tied up in knots when you try to clearly articulate your offers, your USP or why anyone should buy from you.
Prices start from £2500.00 (SEO copywriting for a three-page site)
So much to do, so little time, right? Launching is HARD. And there’s no fear quite like the terror of birthing (and announcing) your shiny new course/mastermind/group programme for the first time.
Will anyone buy? Does your copy suck? Months of planning, sleepless nights and BTS work… obliterated by the devastation of zero notifications on your Stripe account and two paltry sign ups after weeks of lead up. And we don’t want that.
If you’re launching, make sure your copy converts. Hire me to write it for you.
Perfect if you:
Are launching your very first online course and writing your own sales page feels like trying to wade through War & Peace.
Already have a course or programme that does well, but you know with great messaging you could be selling way more spots, more often.
Lost the will to live trying to write your own pre-launch emails. “You need HOW many emails?!” What do you even SAY? Don’t worry, I’ve got you.
Sales pages start from £2500. Want more bang for your buck? Ask me about launch packages when we chat. We can add email funnels, webinar landing pages—the lot.
Strap in, my friend, and bring your party tunes and Colin The Caterpillar cake. Because we’re about to put the FUN in email funnels*
I don’t do ad-hoc, weekly newsletters because I’m a firm believer that your subscribers want to hear from you, not me. BUT I do take on the likes of Welcome sequences, Abandoned Carts, Launch funnels and basically anything you can string together into a sequence that primes your audience to buy.
Let’s get your followers off IG and onto an email list they can’t wait to hear from.
Perfect if you:
Have a lead magnet but you’re not getting results from your funnel or (shock horror!) you don’t really have a funnel.
You’re launching, and you know your list is where the cash money is at.
You’re sick of spending all-day, e’ryday posting on social media and want a relationship that feels more intimate with your followers (eew, not like that).
You’re ready to make money from your email list.
Prices start from £1500 for a basic 5-part email sequence.
*yes, I am also available for Dad jokes.
Blending in is the fastest way to selling nothing. And a shocking amount of businesses are totally skipping over the opportunity to craft a tone of voice that builds trust and brand recognition.
If I had a pound for every time I ask a well-known brand for their tone of voice document, and hear "We don’t have one, but I can send you our brand guidelines!" I’d… probably be working a lot less and enjoying a lot more Champagne breakfasts.
Perfect for you if:
You’re a start-up who knows your target market very well, and wants brand messaging that appeals to them from the get-go.
You’re an established brand with more people writing your copy than there are cat photos in my iPhone gallery (ie, a lot).
You struggle to find your voice when writing things like IG captions or emails and often find yourself tempted to copy competitors.
Prices start from £1500. This includes an in-depth 30-page execution PDF deck in your branding that you can use for any new or existing team members.
Say we’ve hopped on a discovery call, I’ve sent you my quote and you’re happy with it… job’s a goodun etc, etc. What happens next?
Once everything is Contract Kosher and we’ve decided to run off laughing into the copywriting sunset together in the rom-com that will never get made, I'll send my Brand Messaging Questionnaire to you. This is your non-negotiable homework. Woooo. FUN! Set aside around 60 mins to complete this. Once received, it’s over to me and you can go back to doing all the other things you do so well.
I’ll start putting all my thoughts to paper, researching your target audience, playing around with copy and finalising a sneak peek. I'll send this to you ahead of sharing the first draft – you don't need to provide comprehensive feedback at this stage, just give me a rough steer that it's moving in the right direction.
For the next couple of weeks, I’ll be balls-deep in your brand, your voice and your copy. You'll receive a link to a Google Doc and see what magic I've worked up from heavily stalking your Instagram, clients and LinkedIn. From here you’ll have 14 days to feed back any edits required via the comments function in the Google Doc. This is how we’ll communicate changes and ideas at this stage of the process and is your opportunity to really critique what I've done to make sure the next stage is perfect for you.
Over the next week or so, I'll capture your edits and send over the completed copy doc ready for you to use. If there are any teeny tiny changes you'd still like to make, I'm happy to jump in and do them before I officially hand the document over to you. It’s yours! Put it live and sing my praises loud and clear, or act like you wrote it all yourself. You do you.
My lead times are generally 6-8 weeks from initial enquiry to project kick-off. And no, putting “Yesterday, lol” or “ASAP!!!” as your desired completion date doesn’t get you bumped up the list. It might get you blacklisted, though…
Basically, if you’ve got a launch or a set deadline in mind, get in touch sooner rather than later. I hate turning away perfect-fit clients just because they left it too late. Sad face.