Get ready to meet the uncopyable brand hook your competitors wish they’d thought of first

This is comprehensive hook strategy + website copywriting for coaches, consultants and creative entrepreneurs ready to really get noticed in a crowded niche.

Deconform from the online-biz bullshit of self-censorship and sameness and stand out as the expert you are – with bigger, bolder, more bankable messaging that positions you with undeniable authority…
…without needing to jump on 150 calls or give rounds and rounds of feedback.

You KNOW you’re the real thing in your industry. You’ve got the expertise. The experience. The reams of happy clients running around like a testimonial tag-team for your business. 

The years of “lil old me” freelancer mentality are over. If you haven’t already, it’s time for you to fully step into your role as a legit business owner or agency leader. 

Right now, you’re building momentum, collaborating with BIG brands, getting more eyeballs on you and your work, and feeling the buzz of being on the cusp of something huge.

Your work is evolving beyond something that simply pays the bills, and turning into a movement. Things feel exciting. 

Now, you need messaging that reflects the scale of your ambition, and helps you:

  • Grow a team, or play with stretchier goals and make the leap from freelance order-taker to bonafide CEO.

  • Go beyond the grind of day-to-day operations, freeing yourself to focus on building a mission that gathers momentum.

  • Share your expertise far and wide – through books, talks and platforms that spotlight you as the go-to authority in your field.

  • Turn those big ideas into a lasting legacy.

It’s time to own that next level – and show up as the industry authority you know you are.

There’s just one little issue…

You’re Gucci, but, right now, your website copy is giving knock-off-bag-bought-on-a-boardwalk energy.

It’s not badly made by any means. But, look too closely, and it just looks a bit… not right.

You’ve got big ideas, but translating them into a clear, compelling, unified message feels like trying to dig a six-foot hole with a teaspoon.

→ Maybe your business is going pretty well but you can’t quite shake out the corporate stick up your arse when it comes to pinning down your voice and message – so you’ve been looking to your competitors and parroting things they say.

→ Perhaps you went OTT with the fancy brand shoots and blew your budget on five-figure design – which means everything looks great, but the message got muddled and people aren’t clear on what you do or how/why they should work with you.

→ Or maybe you’ve been drawn down the online course rabbit hole and now you don't know which way is up when it comes to your voice, vision and messaging.

To add a layer of complication: you’re in a crowded niche. You have to stand out if you want to be the option people recognise and reach for. 

Right now, you’re feeling like a bit of an imitation of everyone around you. 


And it’s not that you haven’t tried to stand out. The problem is, there’s so much noise in the online sphere (and you’re so busy spinning all the plates in your business), you simply can’t see the wood for the trees when it comes to fully owning who you are and what you stand for as a business owner and brand.

You want to be the first name people recommend when they’re asked about your industry category. You want to create a business that sells for you when you’re not in the room.

But herein lies the rub: for that to happen, you need to pick a point of view to hang your metaphorical hat on (although, please, let’s agree: no #BossBabe coach wide-brimmed hats). 

You need to figure out the message you want to be known for – because you can’t be a thought leader, or a TED talker, or a published author without having an industry-defining perspective. 
And it’s kiiiind of there. Some days, in the shower or out for a walk. When you get really fired up chatting about what you love. 

👉🏻 It’s there when you share a spicy take on Threads that goes viral. 

👉🏻 It’s there when you get super hyped up and jump on Stories to chat and end up fielding the reams of “I could have written this myself!” DMs for days afterwards.

👉🏻 It’s there when you sit down and plan out your big vision for the next few years of business.

But pinning it down and turning it into something that gets you not only noticed, but remembered?

That’s a task the masterminds, piecemeal consults and AI models can’t solve for you. 

You need a sticky hook that’s well-crafted, catchy, clever and custom for YOUR business – not someone else’s. 

And you need someone who knows what the hell they’re doing to do that for you…

“I made my investment back from a Google Doc, before I even updated my website!”

""Since becoming a mum, I’ve been pivoting my business to better align my new packages with my lifestyle and a fresh client base. I understand that copywriting + messaging is a true craft, and I wanted it done properly. The introductory call with Emma reassured me instantly. I had admired her work from afar for several years, and meeting her in person confirmed I'd made the right choice.

Initially, the investment felt substantial. However, I made it back even before I even got the chance to upload the copy onto my website. Almost immediately after approving the final copy, I received an enquiry. I confidently sent across Emma’s copy, explaining that my packages had recently changed. They booked straight away, becoming my first US client, and in an exciting industry at that!

The entire process was clear and transparent, I always knew exactly where we stood with the project. The sneak peek was particularly helpful to ensure we stayed aligned, but my favourite moment was receiving the first draft; it was genuinely exciting!"

  • ""Since becoming a mum, I’ve been pivoting my business to better align my new packages with my lifestyle and a fresh client base. I understand that copywriting + messaging is a true craft, and I wanted it done properly. The introductory call with Emma reassured me instantly. I had admired her work from afar for several years, and meeting her in person confirmed I'd made the right choice.

    Initially, the investment felt substantial. However, I made it back even before I even got the chance to upload the copy onto my website. Almost immediately after approving the final copy, I received an enquiry. I confidently sent across Emma’s copy, explaining that my packages had recently changed. They booked straight away, becoming my first US client, and in an exciting industry at that!

    The entire process was clear and transparent, I always knew exactly where we stood with the project. The sneak peek was particularly helpful to ensure we stayed aligned, but my favourite moment was receiving the first draft; it was genuinely exciting!"

Ultimately, you’re ready for your business messaging to go from run-of-the-mill to run and tell EVERYONE

And the thing that’s going to get you there is a stickier-than-a-fridge-magnet hook that’s artfully articulated to land your expertise every. damn. time.

When you have that, marketing becomes less about “showing up for the sake of it” and more about feeling impassioned to share your message – knowing that it’s potent enough to speak to those who need to hear it most.

So I’m going to put my magnifying glass to the small print of your life and business to figure out exactly what that looks like for you – and how we need to phrase things – to make your site speak to your perfect-fit clients and compel them to book that call with you, stat.

The DIY approach won’t cut it anymore. 

You need somebody to come in, look at all these threads, pull them all together and create the big idea that’s going to make bigger and better clients sit up and pay attention (and then open their wallets).

You need someone who deeply understands all the moving parts of building out not only website copy but a full messaging strategy – someone who can go in and get to work – no hand-holding required. 

You need strategic copywriting: real voice of customer, real SEO and real website strategy. 

You’re ready for the real thing.


And that’s where my sixth-sense for a strategic hook pricks up its antenna…

The makings of a great hook

YOUR STORY + YOUR STYLE + YOUR STRATEGY. 

All served up to you on a silver platter.

Here’s how I find that stickier-than-a-fridge-magnet hook – the magnetic message that’s going to be a bat signal for your people. 

Whenever we chat, whatever you share with me, this is how I’ll be joining the dots to create a hook that sticks and sells. 

  • PHASE ONE

    STORY

    What got you here? Like, really? It’s time to get deep. I’ll ask you lots of questions about you, about your business, about your customers and about your vision in my Brand Messaging Questionnaire.

    You can mull these over before we start, so that when we do, I’ll have everything I need from you about your business, your customer and all the fun little forks in the road that brought you here.

  • PHASE two

    STYLE

    How do you do what you do? How do we define that special sauce you’re bringing that you probably can’t see (because you’re just doing it because it comes so naturally), but I can. What are people saying about you when you’re not in the room?

    This is the essence of your Style. Those uncopiable quirks, ways of working and crazy things your brain does that make working with you a unique experience.

  • PHASE THREE

    STRATEGY

    Now that I’m clear on your Story and your Style, it's time for me to get to work pulling those together into a messaging and marketing hook strategy that speaks to your target market, and makes you the go-to name in your category.

“And what does that look like?” I hear you ask…

Here’s what you’ll get when you take the plunge with The Real Thing Website Strategy.

  • A North Star for your brand marketing across all platforms, so you can finally get clear on your differentiators (and how to talk about them). Your Hook Strategy PDF document will be delivered in your branding, and feature a deep dive into everything from your ideal audience to your elevator pitch, mission statement and unique language lexicon.

  • Depending on which package you choose, you'll get SEO-optimised website copy for your Homepage or every necessary page on your website. Designed to stick a pin in your point of difference and present your offer as the best possible solution to get customers from where they are to where they want to be.

  • Designed to get to the heart of your brand, your business and your customer’s desires quickly, so you can get clear on how to sell your offers and attract like-minded clients with ease (without having to find loads of space in your calendar to download it all to me).

  • So I can tailor copy to exactly what your ideal clients are searching for on the Goog.

  • Designed to help your ideal client get to that “Contact” button quicker.

  • Including SEO target keywords, meta descriptions, URL suggestions and page titles. Basically, the stuff you need to plug into the backend of your website to get you ranking in Google search results.

  • Which will perfectly encapsulate your brand ethos and who you love to work with.

  • And a sneak preview to help you shape things before I get lost in my copywriting cave. (You can count on me to get things done with zero hand-holding because I know you don’t have time to jump on a hundred calls and, – frankly – neither do I).

  • Web copy is presented so it’s easy for your designer to follow with user-experience and copy hierarchy front of mind – without you needing to answer a bunch of questions you don’t know the answer to.

And, depending on what option you pick, your offer includes these:

Bigger, bolder, more bankable messaging that positions you with undeniable authority across your website and guides your marketing message elsewhere.

Real Thing Website Copy + Hook Strategy

✓ A comprehensive brand hook guide, including: 

▹ The core focus of the hook (and why it matters).
▹ How that ties into your story, style and overall marketing strategy.
▹ A deep dive into who is in your ideal audience.
▹ A guide on how we want to talk to them in a way that will help the hook resonate.
▹ Examples showing how the hook and messaging strategy work in action, from elevator pitches to mission statements (never stumble over your words when you’re networking again).

✓ Comprehensive Website Copywriting, including:

+ 3 or more pages of personality-packed, style, story and strategy-optimised website copy.
+ SEO copywriting (stop stressing about being found on Google).
+ Website and design strategy directions, (to make your designer’s job easier and save you time on back-and-forth).

Starts at £7000 for a 3-page website

Just want to nail down a hook so good your competitors will wish they’d trademarked first?

Hook + Homepage

✓ A comprehensive brand hook guide, including: 

▹ The core focus of the hook
▹ How that ties into your story, style and overall marketing strategy.
▹ A deep dive into who is in your ideal audience.
▹ A guide on how we want to talk to them in a way that will help the hook resonate.
▹ Examples showing how the hook and messaging strategy work in action, from elevator pitches to mission statements (never stumble over your words when you’re networking again).
▹ SEO Homepage copy so you can see and feel how this messaging lands IRL, and reel in those dream clients from the get-go.

Starts at £5000

Wanna add customer interviews? Go the whole hog with…

The Deep-Dive Copy & Hook Experience

✓ Includes eeeeeverything in The Real Thing (that’s website copy and hook strategy)  as well as:

+ Up to 5 customer interviews – conducted by me and my team. So you (and I) can be 100% sure we’re always speaking your customers’ language to make your messaging bang on the money.

Starts at £8500 for a 3-page website

Ready to hit Go on this thing?

Tell me what’s going on for you biz-wise by filling in my (very short) enquiry form.

“It is mind-blowing to me how Emma converted such a mess in my head to something so impressive.”

“This has been magic to me. Emma is just incredible at taking a complex business and putting it into simple words in a way that is engaging and intriguing to the world yet keeping it authentic and personable.”

  • “This has been magic to me. Emma is just incredible at taking a complex business and putting it into simple words in a way that is engaging and intriguing to the world yet keeping it authentic and personable.”

Ready to show up as the real thing in your industry?

"The investment is so worth it"

"I'd recently made the transition from solo freelancer to agency owner, and needed an expert copywriter to completely overhaul my website to reflect this change. I didn't have the time or skills to do this work myself and always believe in outsourcing to experts -- I'd worked with Emma before so she was my first port of call. I now feel proud to send prospective clients to my website. It feels much more professional and on brand, as well as still feeling like me (now us) in tone. It's easier for visitors to my site to understand what I do, but also the VALUE in what I do, which is so important.

Emma made the whole process very easy and stress-free. She kept me up to date on progress during the project and delivered in every way possible. I had very few edits to her first draft. If you're thinking about working with Emma, just do it! Get the task off your plate, and on to an expert's - the investment is so worth it.”

  • "I'd recently made the transition from solo freelancer to agency owner, and needed an expert copywriter to completely overhaul my website to reflect this change. I didn't have the time or skills to do this work myself and always believe in outsourcing to experts -- I'd worked with Emma before so she was my first port of call. I now feel proud to send prospective clients to my website. It feels much more professional and on brand, as well as still feeling like me (now us) in tone. It's easier for visitors to my site to understand what I do, but also the VALUE in what I do, which is so important.

    Emma made the whole process very easy and stress-free. She kept me up to date on progress during the project and delivered in every way possible. I had very few edits to her first draft. If you're thinking about working with Emma, just do it! Get the task off your plate, and on to an expert's - the investment is so worth it.”