Let me guess… your copy is “fine”. Your website kind of works (you think).

but YOU know that “Fine” won’t cut it forever. because copy that truly works (aka sells, consistently) should stand for something above and beyond what everyone else is saying.

Copy that’s “fine” doesn’t reflect the scale of your work – or your ambition. And it definitely doesn’t get people excited enough to buy. Let’s fix that.

This is a get-it-done session with a hook strategist who can spot the gaps and upgrade your message on the spot. In 60 minutes, I’ll pull apart what’s not landing, reshape your message and hand you back copy that finally clicks – for you and for your clients, no long waitlist required.

A lot can happen in an hour.

Like rewriting your entire homepage. Figuring out your message. Finally getting your site live.

Copywriting for your business doesn’t need to be like a game of Russian roulette.

And you don’t need to totally overhaul your website if your biz has taken a bit of a new direction.

If you know your site could be working harder and saying the thing better, just book a slot on my calendar, hand your copy over to me and I’ll do the rest.

“If you find it hard to write, don’t waste time like I did. Book Emma.”

“I thought I was sitting pretty a few months back with my swanky new website. Until I read back what I wrote and realised it was about as exciting as booking a dentist appointment. I wrote and rewrote over and over. After far too long, I realised I needed the big guns! The Copy Clinic process was so easy and I learnt some great tips. If you find it hard to write, don’t waste time like I did and book Emma for that personable, friendly, and engaging tone. When I read through my website now it makes me want to book myself. Mission accomplished.”

 If your site is becoming a very expensive piece of online real estate but bringing in few results, this is the Power Hour for you.

Not only will I edit the living shit out of your wonderful words before our session (just like your English teacher at school, but with less Shakespeare chat and more swearing)…

…I’ll also teach you tips and copywriting fundamentals to make your copy tighter, spicier and more you — all in just 60 minutes. 

£749 for professional edits that make your DIY copy read like it cost £££££?

Sounds good, right? Warning: side effects may include wanting to hire yourself!

 You’re the perfect Copy Clinic candidate if…

🐈‍⬛ Your website isn’t leading people to enquire.

🐈You’re not regularly selling out your packages or offers.

🐈‍⬛You don’t feel confident in your website.

🐈You’re getting enquiries but clients aren’t the right fit.

🐈‍⬛ Your designer/web developer/[insert other job title here] is nagging you for copy and you freeze every time you open a blank document.

🐈‍ You want to take a DIY approach to copywriting, but have hit a roadblock and need an expert opinion.

🐈‍⬛You’re changing biz direction, and your copy needs to play catch-up.

🐈‍ Or ALL of the above

Bring me your lacklustre landing pages and watch me transform them before your very eyes via the wonderful medium of good old Google Docs.

The best bit? Everything is ready to use as soon as our session finishes.

What we’ll do…

  • Work on your existing copy together, so you can see the process through a copywriter’s eyes and feel more confident in taking ownership of the rest

  • Discuss why your copy isn't converting browsers to clients, and how to change that

  • Make your copy feel like you, not a sleazy car salesman or that competitor you hate-follow

  • Get your messaging crystal clear, so the people you want to work with totally 'get' what you stand for

  • (possibly) get distracted and one of us will knock our cup of tea over onto our keyboard

 What you’ll get…

  • Extensive edits implemented before and during our chat, ready to go from the moment we finish

  • A recording of our call together, because, ya know life’s busy and we forget things

  • Clarity and fresh ideas, with actionable steps to help you continue some of the changes without me

  • Specific suggestions on the most high-impact areas of your copy

  • Guidance on what works for big brands, how their copy processes work and what you can do to replicate it for your own business

  • “Before I worked with Emma I thought my copy was pretty good. My inner monologue was something like: "I'm not a bad writer, I got this, surely it makes sense?" but I reached out to Emma because I knew intuitively that it was not as strong as it could be, and deep down, I knew I was a little lost. The Copy Clinic was a great experience. It helped me get my website over the line to something I'm not just proud to show my mom and friends, but am confident and proud to put in front of clients. Emma provided immediately valuable and useable advice, new copy, and comments on my original website copy before our session - so much so that I had almost completely reworked my whole website before we even spoke. During the session, she gave me powerful insights and advice about how to make the copy even stronger and pointed out key areas that still needed work - we then spent time workshoping them live. She is is extremely professional and knows her stuff.  If you, like me, know deep down your website could work harder for you in terms of getting clients, I wouldn't hesitate reaching out to Emma.”

    — Francesca Pagni, leadership development consultant, trainer, and coach at francescapagni.com

  • "I'd seen from the examples Emma shared in her newsletters what a difference her input could make to website copy. [The Copy Clinic] was exactly the right package for us as we were re-vamping our website, Flat White Websites - I needed some direct input on particular pages, but also wanted to be in a better position to edit other content myself. Having sent all the details to Emma in advance, our hour together was absolutely full of invaluable insights. Talking through options made it very dynamic and focussed. At the end of the session, Emma sent a detailed document with all the suggested changes, with explanations why she'd done these. I then spent time implementing all the changes, as well as applying the tips I'd learnt from Emma across the rest of our website. The finished article is sharper and more focussed, with more personality too. I feel confident that I've had an expert eye looking at all the SEO too. Can't recommend Emma highly enough."

    — Penny Badowska, Co-Founder, flatwhitewebsites.co.uk

  • "Emma really is a marvel. I booked a Copy Clinic, and in one hour I went from despairing, hating every word I’d written, and SO reluctant to put a website out there, to being actually excited about it. I can’t believe how quickly she got to grips with who I am and what I do, and then just turned it into perfect copy, which articulated exactly what I’d been struggling to say. Somehow, I not only feel immeasurably better about my website, but about my work. Which is pretty impressive! I sound like me, and I feel like me. But a better version!"

    Karen Maddock, Founder at goodconversations.co.uk

  • "It was a wonderful experience working with Emma. She's full of ideas and word magic and an hour with her has saved me weeks of procrastination and overthinking."

    Emma Gage, brand strategist at thewildones.io

 By the way, this isn’t just a vague strategy audit where I’ll talk you through a couple of improvements then leave you to it.

I’m actually going to rewrite your copy for you ahead of our call. Seriously. You’re getting expert copywriting for a fraction of the price it takes to go bespoke with a professional.

Ready to magnetise your message?

FAQs

  • Nope. Even if we’ve worked together before, I’m happy for existing clients to get involved as everyone can benefit from a little copy tune up (and also I like a good chat).

  • Nada. We’ll cover what we cover in the hour we spend together. If we strike on something extra that could really help, you’ll of course be able to book it in with me. But there is zero obligation to make any further commitments (it’s like Tinder, but way less grim and I’ll actually text you back).

  • When you book in for a call, you’ll get taken through to a payment page when you select your desired date and time. This is a non-refundable commitment that secures your spot and an hour of uninterrupted time in my diary. It’s also a way to make sure you hold yourself accountable for showing up, because I know how easy it is to let personal commitments to your business slide when things get busy.

  • Yes. And this is what sets this audit apart from the rest. I’m not just going to talk you through a load of things and then leave you to do it all yourself. This is what I do for a living. A quick spruce-up will take me minutes where as it could take you hours, days or weeks to get to it. I’ll make a start and get you in a better place, taking the pressure of perfection off you so you can spend more time doing what brings you joy (and, ya know, pays the bills).

  • The £749 is a non-refundable fee. If a session needs to be postponed I just ask for a 48 hour heads up and I will be able to send you a link to reschedule. If a session is rescheduled for a second time then a new session fee will be charged.

  • Up to 3 core website pages. Or a medley, eg a sales page and a small email sequence. If you need more stuff edited, email me to ask about an extended 90-min session and I’ll send you the booking link.