And I know you are too. You didn’t quit your old job to spend more time doing what everyone else does, did you?
It’s time to take your corporate hat off, sing Dolly Parton’s 9 to 5 at the top of your lungs and shout about your business in a way that leads your soul clients to you.
Same services. Same skills. Same experience. So what?
I said what I said. If you’re a personal brand, then YOU are the thing that sets you apart from the competition.
No one’s serving up your packages the way you do. No one else is bringing your unique combination of life experiences, tried-and-tested formulas and weird little quirks to the table.
But people won’t know that if you can’t tell ‘em.
My guess is you’re here right now because you’re struggling to do that?
People aren’t enquiring much and, if they do, they’re often the wrong fit.
You’re feeling underconfident because your brand feels more like an old pair of shoes that give you blisters than a fancy dress that gives you BDE (Big Dick Energy).
Or maybe you want to reinvent your brand and rise from the flames with renewed Boss Bitch vibes that match your new business direction?
“Emma’s ability to translate the soul of your business into words is remarkable. If you’re looking for support conveying your USP and reaching new clients via your website copy, Emma Griffin is without question your girl.”
Well, you’re in the right place. Because that shit’s my super power.
I’m an INFJ (where my Myers Briggs fans at?), introverted Enneagram 4 and I pick up on peoples’ energy constantly (yes, parties are exhausting after more than a few hours).
I used to think my sensitivity and empathy were a limitation. But now, after many years desperately holding in tears when I see yet another advert about sad donkeys/dogs/cats[insert any animal here] in a public place, I can see that actually, it’s what makes me so fucking good at my job.
My empathy means I not only see exactly what it is about your story that you need to weave into a magical patchwork of words. But also exactly what it is your customers need to hear from you to get them to buy.
Oh, and I’ve got a decade of experience working with well-known brands you’ve probably bought something from. That’s right. Maybe I already used my copy skillz to create an *adds to basket* moment for you. Sneaky, huh?
You’ve built an incredible business and now you need copy that reflects just how far you’ve come.
You’re not put off by a little swear here or there, and you love a smutty dick joke.
You pour your heart and soul into your business, but you also have steadfast work boundaries (or want to have them!)
You only want to talk about 10k months and 6-7 figure years in your messaging. You do you, but I’m not the copywriter for you.
You think rest is a dirty word (we don’t hustle round here)
You want me to reply to an email at 9pm (see above).
AKA, the fast track to talking about yourself with ease & attracting like-minded clients you’ll love to work with. Tried + tested on everyone from multi-million e-comm brands to companies of one.
When I’m not busy writing copy for everyone else, I occasionally find time to blog on here! Grab a cup of coffee and have a read.
Initially, it's not unusual to struggle with Artist Date ideas (especially if you’re on a budget). But it doesn’t need to be as extravagant as you think. In this blog, I've rounded up some of my favourite Artist Date ideas to accompany The Artist’s Way 12-week course, from cooking with a brand new ingredient to pressing wildflowers.
Good news: The right website copy can quite literally work for your business 24/7. Bad news: With the wrong copy, it will be a wanky piece of cyberspace you’ve probably spent a lot of time or money on to make it look nice.
It doesn’t take long to see whether or not a business has what you’re looking for. Nailing your key brand messaging can be the difference between seeming generic or insincere or authentic and totally tuned into your needs.
No pressure or anything, but having website copy that converts is fucking crucial if you want your site to work for you. I’m giving you some of my top tips for whipping up website copy that will leave your dream clients chomping at the bit to work with you.
Last year, I sat down with Nikki Cross of THRIVE Life & Business to chat about how I learned to trust my intuition again after years of ignoring it. Tune in for my take on running a business intuitively and the red flags I missed beforehand that led me to burnout.
I joined Mark Harris, who runs Enterprise Doctor, to talk copywriting career paths, the biggest mistakes I see businesses making with their website copy, and how to successfully DIY your own.
What if I told you About pages don't have to be so confusing to write? I've written a fair few over the years, and I've now got a pretty fail-safe formula down that I use to ghostwrite About pages for small-biz founders running service-based businesses. Here it is…
Writing your website copy from scratch? It’s not always the right time to hire a web copywriter, so sometimes it calls for a DIY approach. Stop Googling ‘how to write website copy’ and follow these copywriting tips, from SEO to messaging, for a little clarity before you craft.
Tone of voice affects perception of our ideas, arguments and even our integrity. If we want to be heard, trusted and believed, tone of voice matters.
It’s easy to get wrapped up in the commotion and jump on the blogging bandwagon before you’ve even considered why to start a blog, let alone how. Here are some reasons you might not want to bother.
