You’re the Real Deal. I’m the Real Thing. Let’s Go

You’ve built a business with real depth. There are receipts (and Stripe notifications) coming out of your hooha. You’ve evolved waaaaaaay beyond the DIY mindset.

And now you’re looking for that mythical unicorn copywriter who can make you sound like the dynamic, fearless and industry-leading version of you that lives in your Notes app, but hasn’t quite made it to your website messaging.

Knowing what you want to say is one thing. Figuring out how to say it – clearly, sharply and in a way that makes your ideal clients put you on their vision board (and your competitors screenshot your headlines)? That’s another story. And here's mine…

Been there. Written that. Don’t got the T-shirt.

I’m Emma. Hook strategist and copywriter for experienced creatives, coaches and consultants who have big ideas and heaps of expertise, but still wind up sounding like everyone else.

I’m here to put the “copy” in your uncopyable, custom message. The one that hits the right people in the feels… then politely shoves them towards the 'Work With Me' button.

I’m not new to this stuff. Trust me, I didn’t take a copywriting course, make an Instagram profile and start calling myself an expert (yawn). I’ve been writing copy since before “online business” was a personality type, (10+ years to be exact), and I have a copywriting CV that would make even the most shameless namedropper feel embarrassed. 

But I’m not easily embarrassed, so…

I honed my skills working with brands like Selfridges, Bloom & Wild, Monica Vinader, Missoma, Mint Velvet and The White Company (yes, the luxury brand that sells only white stuff – if I can find a new angle on 1000-thread-count Egyptian cotton bed sheets and cashmere jumpers for 3 years straight, you can bet I can find the hook that differentiates YOUR business). And for the past 6 years, I’ve been using those editorial skills to turn entrepreneurs and brands into the name on everyone’s lips.

“Working with Emma is like finding a unicorn in the world of copywriting!”

“As a marketing and business consultant, I’ve partnered with her on several client projects, and she never fails to exceed expectations. Emma has an incredible knack for capturing a brand’s voice perfectly—her writing is anything but stale. It’s fresh, engaging, and always spot-on.

The process of working with Emma is a dream. She sets clear timelines and, unlike many copywriters I’ve worked with, she actually sticks to them! No last-minute scrambles or missed deadlines—Emma delivers every time. If you’re looking for a fantastic copywriter who writes words that actually resonate with your audience, look no further. Emma is the real deal!

ALLOW ME TO WORK YOUR ANGLES

Beatboxing. Ballet dancing. Hand-eye coordination. Everyone’s got a special gift. 

Mine just happens to be sticking a pin in your “thing”, and wording it so the people who need it finally stop scrolling straight past. Bringing all those seemingly disparate focuses of your business together under one umbrella that makes you a no-brainer for those who need you most is my jam.

With my Style + Story + Strategy framework, I’ll take your swirling ideas and Post-It notes and turn them into a message that’s so deeply you it becomes uncopyable. And no – you don’t need to jump on 17 calls or submit your entire business plan for me to do that. One call. One brief. I’ve got it from there.

If you’re anything like my clients, you’ve been around for a good few years by now. You’ve:

  • Outgrown the vague, vanilla (maybe even templated) copy that got you this far. You’re done with the snooze-fest of most online business “rules”, and you’re ready to stand out with a bit of personality and a signature way of saying things.

  • Got a little lost trying to be everything to everyone. You’re ready to call in your dreamiest clients and collabs, and you need words that act like a bat signal for your perfect people.

  • Been circling the same ideas in your Notes app for months. You’ve outgrown where you’re at and are looking for someone to see the golden threads and weave them together into a message that sticks and sells.

  • "Emma really is a marvel. I booked a Copy Clinic, and in one hour I went from despairing, hating every word I’d written, and SO reluctant to put a website out there, to being actually excited about it. I can’t believe how quickly she got to grips with who I am and what I do, and then just turned it into perfect copy, which articulated exactly what I’d been struggling to say. Somehow, I not only feel immeasurably better about my website, but about my work. Which is pretty impressive! I sound like me, and I feel like me. But a better version!"

    Karen Maddock, Founder at goodconversations.co.uk

  • "I'd seen from the examples Emma shared in her newsletters what a difference her input could make to website copy. [The Copy Clinic] was exactly the right package for us as we were re-vamping our website, Flat White Websites - I needed some direct input on particular pages, but also wanted to be in a better position to edit other content myself. Having sent all the details to Emma in advance, our hour together was absolutely full of invaluable insights. Talking through options made it very dynamic and focussed. At the end of the session, Emma sent a detailed document with all the suggested changes, with explanations why she'd done these. I then spent time implementing all the changes, as well as applying the tips I'd learnt from Emma across the rest of our website. The finished article is sharper and more focussed, with more personality too. I feel confident that I've had an expert eye looking at all the SEO too. Can't recommend Emma highly enough."

    — Penny Badowska, Co-Founder, flatwhitewebsites.co.uk

  • “Before I worked with Emma I thought my copy was pretty good. My inner monologue was something like: "I'm not a bad writer, I got this, surely it makes sense?" but I reached out to Emma because I knew intuitively that it was not as strong as it could be, and deep down, I knew I was a little lost. The Copy Clinic was a great experience. It helped me get my website over the line to something I'm not just proud to show my mom and friends, but am confident and proud to put in front of clients. Emma provided immediately valuable and useable advice, new copy, and comments on my original website copy before our session - so much so that I had almost completely reworked my whole website before we even spoke. During the session, she gave me powerful insights and advice about how to make the copy even stronger and pointed out key areas that still needed work - we then spent time workshoping them live. She is is extremely professional and knows her stuff.  If you, like me, know deep down your website could work harder for you in terms of getting clients, I wouldn't hesitate reaching out to Emma.”

    — Francesca Pagni, leadership development consultant, trainer, and coach at francescapagni.com

  • "It was a wonderful experience working with Emma. She's full of ideas and word magic and an hour with her has saved me weeks of procrastination and overthinking."

    Emma Gage, brand strategist at thewildones.io

Bottom line is, you’re ready to grow. There’s a version of your business waiting in the wings, and finetuning your messaging holds the key.

Blending in isn’t an option, but you’ve also been in business long enough to have unwittingly soaked up what everyone else is doing. You’re drowning in words, but lots of them aren’t yours. 

If your competitors are getting credit for saying what you’ve been thinking for years, or your dream clients are scrolling past because your message sounds like everyone else’s – it’s time to change that.

Let’s work your angles, dial up your difference and say it louder, sharper and your way, so your brand can finally show up like the real deal it is.

In my spare time…

I climb rocks and often have panic attacks when I get to the top.

hang out with my cats and write poems in leatherbound notebooks (no you can’t read them).

My favourite show is Peep Show.

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