Word Apothecary
STRATEGY Thoughts, COPYWRITING tips and MUSINGS ON CREATIVITY AND THE WILD WEST OF ONLINE BUSINESS.
Case Study: When Your Business Has Evolved, But Your Website Copy Hasn’t
Meet Jen, incredible brand designer, Hook Strategy (and website copy!) client, and New-York to London transplant.
2025 was the year Jen decided to show up like the real deal. She’d revamped her packages, elevated her ideal client and was looking to land bigger and better brand strategy projects. So… we got to work.