Word Apothecary
STRATEGY Thoughts, COPYWRITING tips and MUSINGS ON CREATIVITY AND THE WILD WEST OF ONLINE BUSINESS.
How to Get Your Website Messaging Right (Without Sounding Like Everyone Else)
It doesn’t take long to see whether or not a business has what you’re looking for. Nailing your key brand messaging can be the difference between seeming generic or insincere or authentic and totally tuned into your needs.
How To Write Sales Copy Your Dream Clients Will Love
Good news: The right website copy can quite literally work for your business 24/7. Bad news: With the wrong copy, it will be a wanky piece of cyberspace you’ve probably spent a lot of time or money on to make it look nice.