Lead Magnet Lab
– Limited Summer Offer
A comprehensive strategy session for service-business owners WHO WANNA grow their list through a perfectly positioned FREEBIE that gives their people a quick win and makes the next step a no-brainer.
August and September dates only. Booking now. Spots limited to 7.
“Lead Magnets are dead?”
Pahhh. Only the shit ones. Right now, there are plenty of business owners pouring their frameworks, best tips and IP into genuinely helpful lead magnets that turn into future paid bookings.
The best opt-ins give people the quick win they need to get going with gusto and the trust they need to take the next step with us. But it can be hard to figure out exactly where that “value” gap sits when it’s your own business.
You don’t want to give too much away… but you don’t want to leave them feeling short-changed either.
If you’re still relying on a fusty-ass PDF (or have totally retired any form of lead magnet altogether since you last rebranded) you could be sleeping on a surprisingly simple opportunity to welcome aligned clients into your online world and give them a flavour of what you’re serving up.
But why isn’t anyone helping with this stuff? After all, it takes strategy to find that missing piece!
Give me 45 mins under the hood of your business, and I’ll give you 3 ideas you’ll be excited to run with to build your email list and get some really aligned leads in your world, ahead of Q4.
We’re not talking about things people download and then leave to die in their Google Drive. I’m talking: quizzes! Webinars! Live workshops! Checklists! Guided journal exercises! Value-packed email series! Bingeable video content! And yes, maybe even a PDF if we can prove it’s genuinely valuable for your people.
What you’re getting
A 45-minute strategy session with me, where I’ll present 3 ideas for a lead magnet, based on your process, your people and the current knowledge gaps that might be subconsciously stopping people from reaching out.
All strategically named, positioned and designed to do way more for you and your clients than gather dust on a fusty old Google Drive.
Investment: £300
Limited spots available.
How valuable would a new enquiry (or three!) for your most profitable offer be? That’s what we’re aiming for with this.
Frequently Asked Questions
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If you’re ready to go ahead, simply fill in your deets and pick a suitable a time slot on the form below.
You’ll then be prompted to pay your £300 fee to secure the session. Once received your session is booked!
Look our for a short questionnaire in your inbox so I can get to grips with everything I need to know to come up with my best ideas. Then, it’s just a matter of waiting until our session.
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We will meet at your chosen time for 45mins and I will present back to you three ideas for attracting new leads to your email list. You may end up going with one idea, you may want to try out all three! I’ll base my ideas around what’s working now in your industry, which offers you want to fill, and the client knowledge gaps that could be leaving them feeling unready for your paid offers. The ideas are then yours to run with!
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If it’s possible, let’s chat! While not all ideas will be possible for me to create (ie a recorded webinar or live workshop) I can certainly help you with the copy and messaging aspects.
If you’d like support getting it out there, there are two ways we can do that:
1) Join Copy Community where you can submit your materials for feedback and join co-working to get in person feedback and edits.
2) Discuss a quote for me to write your script or content for you, in line with the strategy I suggest.
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Yes. Your strategy includes naming ideas in line with your existing brand language and offers, as well as offer positioning, so you’re clear on exactly who you want to attract and how.
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Send me a DM on Instagram @emmagriffinwrites and I’ll be happy to chat further!