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If you’re the real deal, it’s time to show up like it.

Emma Griffin is a UK copywriter and hook strategist, creating uncopyable messaging that takes your business from run-of-the-mill to run and tell everyone.

After years working for some of the biggest names in the UK, she now uses her word-nerdery to help you stand out in a sea of copy+paste AI templates and say something deliciously different.

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Honestly, it’s the last slide for me 😂

@alicesheridanstudio did this a couple of months ago and it cracked me up.

Sharing my Notes for a little levity — mostly weird ideas, to-dos, writing snippets, poems, and profound realisations I

They’ll only read 20% of the words on your website.

^ yes, that’s how much the average person reads. I know.

Because of this, a lot of people (perhaps even your coach) will tell you that websites aren’t important.

It’s all

Right now, lots of brilliant business owners are feeling like a bit of an imitation of everyone around them.

And it's not that they haven't tried to stand out. They're posting more and more, draining huge amounts of energy as a result, but they're s

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