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If you’re the real deal, it’s time to show up like it.

Emma Griffin is a UK copywriter and hook strategist, creating uncopyable messaging that takes your business from run-of-the-mill to run and tell everyone.

After years working for some of the biggest names in the UK, she now uses her word-nerdery to help you stand out in a sea of copy+paste AI templates and say something deliciously different.

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As today is Halloween, please indulge my carousel of the velvet queen of my heart, Mimi. A now-three-legged delight who exemplifies all the best bits about 31st October: the beauty of the witch’s familiar, the black cat.

When she’s not

Silence is the deadliest privilege. No ripple is too small.

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Wanna chat?

If you’re the real deal, it’s time to show up like it.