Word Apothecary
STRATEGY Thoughts, COPYWRITING tips and MUSINGS ON CREATIVITY AND THE WILD WEST OF ONLINE BUSINESS.
Case Study: When Your Business Has Evolved, But Your Website Copy Hasn’t
Meet Jen, incredible brand designer, Hook Strategy (and website copy!) client, and New-York to London transplant.
2025 was the year Jen decided to show up like the real deal. She’d revamped her packages, elevated her ideal client and was looking to land bigger and better brand strategy projects. So… we got to work.
Case study: Finding The Thing Jo Just Had To Say
When Jo first got in touch about Hook Strategy, she was in that phase of business growth that looks calm and competent from the outside, but feels oddly disorientating when you’re in it.
She’d built a strong following, a successful coaching business and was using ads to get more eyeballs on her main offer — but she knew that really nailing down her message was the missing piece in unlocking the next era in her business. My Hook & Homepage package was the shift she needed to nail The Thing She Just Has To Say.
From the archives: Taking Hannah Spicer’s messaging from freelancer vibes to agency-owner authority
Hannah is a Klaviyo email marketing consultant with a stack of brilliant brands under her belt – and since we first met in 2022, her business had evolved fast. She now had a new visual brand identity, updated services, pricing and processes and a fast-growing team. She needed website copy that could keep up. Something that reflected the shift from company-of-one to confident agency lead. Here’s what we did.