Homepage Hotseat

Get my expert peepers on the most important page in your marketing toolkit (without the big ole price tag)

An interactive, 90 minute live session for service providers + product businesses who want to stop “just tinkering” with their Homepage, quit wondering if it’s working and step off the social media hamster wheel. 

You already know your homepage matters – what you don’t know is if it’s doing its job.

And you really, really wish you did.

Because you’d love to see a bunch of dream enquiries at the top of your inbox on a Monday morning, instead of a bunch of spam asking you to pay $500 to be featured in an “Influential Business Owner” round-up.

Maybe you:

  • Knocked your site together years ago and haven’t looked at it since (mainly because it makes you wince)

  • Keep tweaking things endlessly but have no idea if it’s getting better or just… ~different~

  • Are feeling more and more exhausted from showing up on social media. You started a business to run a business. Not turn into some sort of influencer.

Whatever the case – if your homepage feels like the weak link in your marketing chain (and if your leads aren’t coming via your site, it probably is), this is for you.

If you hate looking at your site, you need to join me for Homepage Hotseat

A 90 minute live workshop where I’ll audit real homepages (yours!) in real time and show you exactly what’s working, what’s not – and what you can do to make it better.

📅 Date: thursday, 14th August
⏰ Time: 12PM - 1:30 PM BST
📍 Where: Zoom (recording available after)

There are two ways to join:

🪑 Hotseat Spot

Ticket Price: £59

Want my eyes directly on your homepage?
Book one of just 10 Hotseat spots and you’ll get:

✔️ Your homepage reviewed live on the call
✔️ Constructive feedback from a pro who’s written 100s of sites (I’m nice, I promise)
✔️ Practical suggestions you can apply instantly
✔️ A huge confidence boost knowing what was and wasn’t working, and how to move forward

💬 “This alone was worth ten times the price.” (Probably what you’ll say after.)

👀 Watcher Seat

Ticket Price: £29

Feeling a bit lurky? Want to learn by watching? Grab a Watcher ticket and you’ll get:

✔️ Access to the full session
✔️ A front row seat to real-time audits (without having to be in the spotlight)
✔️ Tangible tips you can steal and apply on your own site
✔️ A behind-the-scenes peek at what makes copy actually work

It’s the fly-on-the-wall moment your homepage’s been crying out for.

CHOOSE YOUR SPOT

Only 10 Hot Seat tickets available

Loads of people sleep on their business over summer

But it’s actually the perfect time for a strategic tune-up.

You’ve got a little breathing room. You want to enter September feeling sharp. And if the summer holiday juggle is showing you anything, it’s that you need a more sustainable way to reach clients than trying to make Reels content when you’re supposed to be on holiday in Cornwall. 

If you’ve ever thought:

  • “It’s fine, but I don’t know if it’s good”

  • “I keep rewriting it but it never feels quite right”

  • “I can talk about this stuff in person – I just don’t know how to say it on my site”

…then a Homepage Hotseat is going to feel like a breath of fresh air.  Your need to be everywhere, all the time? Way down. Sort out the basics and the rest will follow.

Who am I to do this?

Hi, I’m Emma – your Homepage Hype Woman.

I’m a hook strategist + copywriter for service providers who are the real deal in their industry and are ready to show up like it. Over the last decade, I’ve written hundreds of websites for names you’d recognise and brands you already love.

I’ve worked as the in-house word guardian for ecommerce businesses like The White Company and Mint Velvet before moving into the self-employed world and adding tens more household names and entrepreneurs to my copy CV.

Websites, tone of voice strategies, messaging guidelines, email campaigns – I’ve done it all. But what I’m best at is finding the throughline in someone’s story. Turning a jumble of ideas, perspectives, passions and talents into a Hook that pulls all those threads into a marketing masterpiece.

I won’t rewrite your homepage in this session. But I’ll use my decade in the messaging game to help you see it clearly – and understand what changes will actually make a difference.

 

 Now, I’m sure you have some questions… and you can be sure I’ve got some answers.

 

  • Yep, that’s the whole point. If you’re in a Hotseat, I’ll go through your homepage live on the call and show you what’s working, what’s falling flat and what to tweak. Think: honest, constructive feedback from someone who’s seen a lot of homepages (and knows how to make yours better).

  • Then a Watcher seat is your friend. You’ll still get the full session and a front-row look at what makes a homepage tick, without needing to unmute or show your face if you don’t want to. You do you!

  • If your Homepage makes you wince a little... or if it just feels ‘fine’ but you’re not sure if it’s actually getting you booked, this is for you. You’ll walk away knowing exactly what to do next.

  • Absolutely. I’ll send the full replay straight to your inbox after the session so you can play catch-up or rewatch anytime. 

  • Just 10. That way, each one gets proper time and attention. They do tend to go fast, so if you're eyeing one up... I’d encourage you to JFDI (just f@cking do it).

  • Yes. You’ll be able to drop thoughts into the chat during the session, and there’ll be time throughout for a bit of Q&A.

  • If you’ve booked a Hotseat, you’ll get personalised, real-time feedback. I’ll show you what’s working, what’s not, and where your copy could be doing more heavy lifting. This is an audit not an edit, so I won’t rewrite it for you during the session, but you’ll leave knowing exactly what to tweak (and why). If you want direct edits and in-depth 1:1 feedback, my Copy Clinic service was made for you.

    If you’ve booked a Watcher seat, you won’t get direct feedback on your homepage, but you will learn loads by watching other sites being reviewed, you’ll have a chance to ask questions and you’ll pick up tips you can apply to your own.

  • You’ll get a confirmation email and receipt straight away. Then, closer to the session, I’ll send your Zoom link and a couple of reminders so everything’s easy to find.