Insta — Emma Griffin Writes

Run-and-tell-everyone copywriting & hook strategy FOR COACHES, CONSULTANTS + CREATIVES READY TO SHOW UP AS THE REAL DEAL.

Apply to work together

Visit my website

Read my Substack on creativity, Self Squared

[FREE] LEARN TO Write copy that feels goooooood

21 APRIL: TURN YOUR MESSAGING INTO A MOVEMENT

JOIN COPY COMMUNITY

Wanna chat?

If you’re the real deal, it’s time to show up like it.

Emma Griffin is a UK copywriter and hook strategist, creating uncopyable messaging that takes your business from run-of-the-mill to run and tell everyone.

After years working for some of the biggest names in the UK, she now uses her word-nerdery to help you stand out in a sea of copy+paste AI templates and say something deliciously different.

GET IN TOUCH

The mist triggering question someone can ask me is “when are you going start doing X again?”

Totally innocent. But it would always send an instant bolt of guilt – a sense of not-enoughness – into my creative core.

That form

Ever wondered how a copywriter can capture your voice in your website copy?

We spend A LOT of time in it. I pore over everything from your questionnaire responses to the transcripts from our kick-off calls to get Online Creep level familiar with you

Whether you use AI in your business or not…

…your future customers are using to it find you!

Or not, if you’re still invisible 🥲

I decided to swot up on how AI search actually works last year when I noticed my own organic webs

HOME
SERVICES
COPY CLINIC
COPY COMMUNITY
BLOG
PODCASTS
COPYWRITING EXAMPLES
CONTACT

Join 500+ others subscribed to The Word Apothecary:

© Emma Griffin, 2026 |  PRIVACY POLICY  |  TERMS OF USE   ‍   ‍