Good news: The right website copy can quite literally work for your business 24/7. Bad news: With the wrong copy, it will be a wanky piece of cyberspace you’ve probably spent a lot of time or money on to make it look nice.
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It doesn’t take long to see whether or not a business has what you’re looking for. Nailing your key brand messaging can be the difference between seeming generic or insincere or authentic and totally tuned into your needs.
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No pressure or anything, but having website copy that converts is fucking crucial if you want your site to work for you. I’m giving you some of my top tips for whipping up website copy that will leave your dream clients chomping at the bit to work with you.
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