You don't need to be the loudest, or all over the internet, to build a business with strong foundations and repeat clients. What you do need is to be considered and intentional about when and how you do choose to show up to the marketing party. You need a point of view, and that’s where your carefully crafted Hook gets down to business…

Hannah is a Klaviyo email marketing consultant with a stack of brilliant brands under her belt – and since we first met in 2022, her business had evolved fast. She now had a new visual brand identity, updated services, pricing and processes and a fast-growing team. She needed website copy that could keep up. Something that reflected the shift from company-of-one to confident agency lead. Here’s what we did.

You can have expertise coming out of your arse, but you’ll STAY invisible until you can clearly show the value of what you do. That means not expecting your work to "speak for itself". It's shy, and it won't. Problem is: the better you are at your craft, the easier it can be to lose touch with what it's like to not understand a thing about it…

10k-month roadmaps. Six-figure masterclasses. Webinars that promise it all. It's seductive by design. And it happens to the best of us. Especially when we're newer and more vulnerable in the entrepreneurial game. But what do you focus on once the shine and promise wears off... and in its place you realise it's just a facade of slick FB ads campaigns, VERY large teams and a whole lot of hot air (not to mention a great blowdry)?

Some thoughts on the Online Biz rabbit hole (and what to focus on after you've got clean).

Initially, it's not unusual to struggle with Artist Date ideas (especially if you’re on a budget). But it doesn’t need to be as extravagant as you think. In this blog, I've rounded up some of my favourite Artist Date ideas to accompany The Artist’s Way 12-week course, from cooking with a brand new ingredient to pressing wildflowers.

What if I told you About pages don't have to be so confusing to write? I've written a fair few over the years, and I've now got a pretty fail-safe formula down that I use to ghostwrite About pages for small-biz founders running service-based businesses. Here it is…